One of the few downsides with an evocative name is that it requires a bit of imagination to see connection between the name and business behind it. For this reason, it can sometimes be challenging to get leadership buy-in on an evocative name. One of the few downsides with an evocative name is that it requires a bit of imagination to see connection between the name and business behind it. For this reason, it can sometimes be challenging to get leadership buy-in on an evocative name.